stageco create U2 360°tour stage

brief
To position Stageco as leading international staging providers by showcasing the revolutionary U2 360° Tour; the most technically challenging concert stage the company has ever worked on.

strategy
We highlighted Stageco’s close involvement with the band’s designers and tour management from the initial design stages, through bespoke manufacturing, to touring logistics. We gained behind the scenes media access during the build up to the tour and maximised media opportunities in each country. Liaising with all stakeholders we secured show photography, accompanying editors to selected concerts and interviewing Stageco / production professionals on each leg of the tour.

results
We have secured magazine front covers, in-depth technical features and online profiles focusing on the engineering of the stage and touring logistics in the key European and US production media.