panasonic international press launch

brief
To manage the international media relations for Panasonic’s presence at ISE, the largest AV exhibition in Europe.

strategy
We handled the pre-event and post-event media relations to maximise Panasonic’s exposure at ISE, and launch new products from the stand. Every journalist on the media list for ISE were personally invited to a ‘booth tour’, which was given by key members of Panasonic’s product team. Individual meetings with key media were also set up and product reviews were undertaken as exclusives after the event.

results
Panasonic’s stand tour was attended by 31 members of press from Germany, Italy, UK, Spain, Netherlands and Belgium. Relationships were built on behalf of Panasonic and excellent coverage was gained in these titles including booth reviews, product updates, product reviews, new stories and exclusive case studies.