malta fairs and convention centre

brief
To launch and raise the international profile of Malta’s largest venue.

strategy
We used a variety of key trade exhibitions to gain face to face communication on behalf of the venue with a selection of the key trade publications, highlighting the opportunities it offered Malta as an international MICE venue. Following introductions, we invited key press to see the venue and experience it first hand, created news stories about it’s first events and exhibitions and profiled its key personnel.

results
We secured coverage across Germany, Belgium, France, Italy and the UK in events, MICE and production press to deliver the venue’s key messages across those market sectors and attract event organising clients.